Privacy

1. What is this Privacy Notice about?

Rflect AG (hereinafter also referred to as "we", "us") obtains and processes personal data concerning you or other persons (so-called "third parties"). We use the term "data" here synonymously with "personal data" or "personal information"

In this Privacy Notice, we describe what we do with your data when you use https://rflect.ch or our applications (hereinafter "Website"), purchase our services or products, are otherwise in contact with us under a contract, communicate with us or otherwise deal with us. If applicable, we will provide you with timely written notice of additional processing activities not mentioned in this Privacy Notice. In addition, we may inform you separately about the processing of your data, e.g. in declarations of consent, contractual terms and conditions, additional data protection notices, forms and notices.

If you transmit or disclose data about other persons to us we assume that you are authorised to do so and that this data is correct. By transmitting data about third parties, you confirm this. Please also ensure that these third parties have been informed of this data protection notice.

This data protection notice is designed to meet the requirements of the EU General Data Protection Regulation ("GDPR") and the Swiss Data Protection Act ("DSG"). However, whether and to what extent these laws are applicable depends on the individual case.

2. Who is responsible for processing your data?

Rflect AG, Zurich, is responsible under data protection law for the data processing by Rflect AG described in this data protection notice, unless otherwise communicated in individual cases,e.g. in further data protection notices, on forms or in contracts.

You can contact us regarding your data protection concerns and to exercise your rights in accordance with Section 11 as follows:

Rflect AG
c/o Jovanovic
Neunbrunnenstrasse 118
8050 Zurich
info@rflect.ch

3. What data do we process?

We process various categories of data about you. The main categories are as follows:

Many of the items listed in this Section 3, you provide us with much of the data mentioned in this section yourself (e.g. via forms, as part of communication with us, in connection with contracts, when using the website, etc.). You are not obliged to do so, except in individual cases, e.g. as part of binding protection concepts (legal obligations ). If you wish to conclude contracts with us or make use of services, you must also provide us with data as part of your contractual obligation in accordance with the relevant contract, especially master data, contract data and registration data. When using our website, the processing of technical data is unavoidable. If you wish to gain access to certain systems or buildings, you must provide us with registration data. In the case of behavioural and preference data, however, you always have the option of objecting or not giving your consent.

Insofar as this is not unauthorised, we also obtain data from publicly accessible sources (e.g. debt collection registers, land registers, commercial registers, media or the Internet including social media) or receive data from other companies within our group, from authorities and from other third parties (such as credit agencies, address dealers, associations, contractual partners, Internet analysis services, etc.).

4. For what purposes do we process your data?

We process your data for the purposes explained below. Further information for the online area can be found in Section 12 and 13. These purposes and the underlying objectives represent legitimate interests of ourselves and, where applicable, of third parties. You will find further information on the legal basis of our processing in Section 5.

We process your data for purposes related to communication with you, particularly to respond to enquiries and assert your rights (Section 11) and to contact you in the event of queries. In particular, we use communication data and master data for this purpose and, in connection with offers and services used by you, also registration data. We retain this data in order to document our communication with you, for training purposes, for quality assurance and for enquiries.

We process data for the establishment, administration and fulfilment of contractual relationships.

We process data for marketing purposes and to maintain relationships, e.g. to send our customers and other contractual partners personalised advertising about our products and services. This may take the form of e.g. newsletters and other regular contacts (electronically, by post, by telephone), via other channels for which we have your contact information, but also as part of individual marketing campaigns. You can reject such contacts at any time (see at the end of this section) or refuse or revoke your consent to be contacted for advertising purposes. With your consent, we can target our online advertising on the Internet more specifically to you (see Section 12).

We continue to process your data for market research, to improve our services and operations and for product development.

We may also process your data for security purposes and for access control.

We process personal data to comply with laws, instructions and recommendations from authorities and internal regulations ("compliance").

We also process data for the purposes of our risk management and as part of prudent corporate governance, including business organisation and corporate development .

We may process your data for other purposes, e.g. as part of our internal processes and administration or for training and quality assurance purposes.

5. On what basis do we process your data?

Insofar as we ask for your consent for certain processing (e.g. for the processing of particularly sensitive personal data, for marketing mailings, and for advertising control and behaviour analysis on the website), we will inform you separately about the corresponding purposes of the processing. You can revoke your consent at any time with effect for the future by sending us a written notification (by post) or, unless otherwise stated or agreed, by email; our contact details can be found in Section 2. For the revocation of your consent in the case of online tracking, see Section 12. If you have a user account, you may also be able to withdraw your consent or contact us via the website or other service in question. Once we have received notification of the withdrawal of your consent, we will no longer process your data for the purposes to which you originally consented, unless we have another legal basis for doing so. The withdrawal of your consent does not affect the lawfulness of processing based on consent before its withdrawal.

Where we do not ask for your consent for processing, we base the processing of your personal data on the fact that the processing is necessary for the initiation or execution of a contract with you (or the entity you represent) or that we or third parties have a legitimate interest in it, in particular in order to fulfil the purposes described above in Section 4 described above and the associated objectives and to be able to implement corresponding measures. Our legitimate interests also include compliance with statutory provisions, insofar as this is not already recognised as a legal basis by the applicable data protection law (e.g. in the case of the GDPR, the law in the EEA and Switzerland). However, this also includes the marketing of our products and services, the interest in better understanding our markets and managing and further developing our company, including its operations, securely and efficiently.

If we receive sensitive data (e.g. health data, information on political, religious or ideological views or biometric data for identification purposes), we may also process your data on the basis of other legal grounds, e.g. in the event of disputes due to the necessity of processing for any legal proceedings or the enforcement or defence of legal claims. In individual cases, other legal grounds may apply, which we will communicate to you separately if necessary.

6. What applies to profiling and automated individual decisions?

We may use certain personal characteristics of yours for the purposes set out in Section 4 based on your data (section Section 3) automatically ("profiling") if we want to determine preference data, but also to determine risks of misuse and security threats. Additionally, we may conduct statistical analyses or use this data for operational planning purposes. For the same purposes, we can also create profiles, i.e. we can combine behavioural and preference data, but also master and contract data and technical data assigned to you in order to better understand your interests and other personal attributes.

In both cases, we ensure the proportionality and reliability of the results and take measures to prevent any misuse of these profiles or profiling. If these processes could have legal consequences or significant disadvantages for you, we always provide for a manual review.

7. To whom do we disclose your data?

In connection with our contracts, the website, our services and products, our legal obligations or otherwise to safeguard our legitimate interests and the other data protection requirements set out in Section 4, we also transfer your personal data to third parties, in particular to the following categories of recipients:

All these categories of recipients may in turn involve third parties, so that your data may also become accessible to them. We can restrict processing by certain third parties (e.g. IT providers), but not by other third parties (e.g. authorities, banks, etc.).

We reserve the right to disclose this data even if it concerns confidential data (unless we have expressly agreed with you that we will not disclose this data to certain third parties, unless we are legally obliged to do so). Irrespective of this, your data will continue to be subject to appropriate data protection even after disclosure in Switzerland and the rest of Europe. For disclosure to other countries, the provisions of Section 8. If you do not wish certain data to be passed on, please let us know so that we can check whether and to what extent we can accommodate you (Section 2).

We also allow certain third parties to collect personal data from you on our website and at our events. Insofar as we are not significantly involved in this data collection, these third parties are solely responsible for it. If you have any concerns and wish to assert your data protection rights, please contact these third parties directly. See Section 12 for details regarding the website.

8. Does your personal data also end up abroad?

As in No. 7, we also disclose data to other organisations. These organisations are not only located in Switzerland; your data may therefore be processed both in the EEA and in exceptional cases in any country in the world.

If a recipient is located in a country without adequate statutory data protection, we contractually oblige the recipient to comply with the applicable data protection standards (we use the revised standard contractual clauses of the European Commission, which are available here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj? ), unless the recipient is already subject to a legally recognised set of rules to ensure data protection and if we cannot rely on an exception. An exception may apply in particular in the case of legal proceedings abroad, but also in cases of overriding public interest or if the fulfilment of a contract requires such disclosure, if you have given your consent or if the data in question has been made generally accessible by you and you have not objected to its use.

Please also note that data exchanged via the Internet is often routed via third countries. Your data may therefore be sent abroad even if the sender and recipient are located in the same country.

9. How long do we process your data?

We process your data for as long as necessary to fulfil our processing purposes, to comply with statutory retention periods, to meet our legitimate interests in processing for documentation and evidence purposes, or if storage is technically required. Further information on the respective storage and processing periods can be found under the individual data categories in Section 3 or under the cookie categories in Section 12. If there are no legal or contractual obligations to the contrary, we will delete or anonymise your data after the storage or processing period has expired as part of our normal processes. Data defined as private in our application will be deleted or anonymised within 12 months of the account deletion or explicit request for the deletion. Data which is shared with the institution may be subject to different deletion periods as defined by those institutions.

10. How do we protect your data?

We take appropriate security measures to protect the confidentiality, integrity and availability of your personal data, safeguarding it against unauthorised or unlawful processing and mitigating the risks of loss, unintentional modification, unwanted disclosure, or unauthorised access.

11. What rights do you have?

Under certain circumstances, applicable data protection law grants you the right to object to the processing of your data, particularly for the purposes of direct marketing, profiling for direct advertising and other legitimate interests involved in processing.

To make it easier for you to control the processing of your personal data, you also have the following rights in connection with our data processing, depending on the applicable data protection law:

If you wish to exercise the above rights against us, please contact us in writing, at our premises or, unless otherwise stated or agreed, by e-mail; our contact details can be found in Section 2. To prevent misuse, we must confirm your identity (e.g. with a copy of your ID card, if necessary).

You also have these rights vis-à-vis other organisations that cooperate with us on their own responsibility. Please contact them directly if you wish to exercise rights in connection with their processing. You can find details of our key cooperation partners and service providers in Section 7 and further information in Section 12.

Please note that these rights are subject to conditions, exceptions or restrictions under the applicable data protection law (e.g. to protect third parties or business secrets). We will inform you accordingly if necessary.

If you do not agree with our handling of your rights or data protection, please let us know. In particular, if you are located in the EEA, the United Kingdom or Switzerland, you also have the right to lodge a complaint with the data protection supervisory authority in your country. A list of authorities in the EEA can be found here: https://edpb.europa.eu/about-edpb/board/members_de. You can contact the UK supervisory authority here: https://ico.org.uk/global/contact-us/. You can contact the Swiss supervisory authority here: https://www.edoeb.admin.ch/edoeb/de/home/deredoeb/kontakt.html. You can contact the Swiss supervisory authority here: https://www.edoeb.admin.ch/edoeb/de/home/deredoeb/kontakt.html.

12. Do we use online tracking and online advertising techniques?

We use various technologies on our website with which we and third parties engaged by us can recognise you when you use our website and, under certain circumstances, track you over several visits. We will inform you about this in this section.

In essence, we want to be able to distinguish between access by you (via your system) and access by other users so that we can ensure the functionality of the website and carry out analyses and personalisation. We do not want to draw conclusions about your identity, even if we can, insofar as we or third parties engaged by us can identify you by combining this with registration data. Even without registration data, however, the technologies used are designed in such a way that you are recognised as an individual visitor each time you visit the website, for example by our server (or the servers of third parties) assigning you or your browser a specific identification number (so-called "cookie").

We use such technologies on our website and allow certain third parties to do the same. However, depending on the purpose of these techniques, we may ask for your consent before they are used. You can access your current settings when logged into Rflect here [link]. You can set your browser to block or mislead certain cookies or alternative technologies or delete existing cookies. You can also add software to your browser that blocks tracking by certain third parties. You can find more information about this on the help pages of your browser (usually under the heading "Data protection") or on the websites of the third parties listed below.

A distinction is made between the following cookies (technologies with comparable functions such as fingerprinting are also included here):

We currently use offers from the following service providers and advertising contract partners (insofar as they use data from you or cookies set by you for advertising purposes):

13. What data do we process on our pages in social networks?

We may operate pages and other online presences ("fan pages", "channels", "profiles", etc.) on social networks and other platforms operated by third parties and provide the services described in Section 3 and below about you. We receive this data from you and the platforms when you come into contact with us via our online presence (e.g. when you communicate with us, comment on our content or visit our presence). At the same time, the platforms evaluate your use of our online presence and link this data with other data about you known to the platforms (e.g. about your behaviour and preferences). They also process this data for their own purposes under their own responsibility, in particular for marketing and market research purposes (e.g. to personalise advertising) and to control their platforms (e.g. which content they display to you).

We process this data for the purposes described in Section 4 in particular for communication, marketing purposes (including advertising on these platforms, see section 12) and for market research. You will find information on the relevant legal bases in Section 5. We may redistribute content published by you (e.g. comments on an announcement) ourselves (e.g. in our advertising on the platform or elsewhere). We or the operators of the platforms can also delete or restrict content from or about you in accordance with the usage guidelines (e.g. inappropriate comments).

For further information on the processing by the platform operators, please refer to the platforms' data protection notices. There you can also find out in which countries they process your data, which rights of access, erasure and other rights of data subjects you have and how you can exercise these or obtain further information. We currently use the following platforms:

14. Can this privacy policy be changed?

This data protection notice is not part of a contract with you. We may amend this data protection notice at any time. The version published on this website is the current version.


Last updated: 6th January 2025